Heat & Read: Awesome Annual Report

Bake it to read it. Well Done (by Bruketa & Zinic) is an annual report for a huge foodstuff company in Europe, Podravka. What a great idea for an annual report!

What makes it great to me is not the creativity of the designers—we designers come up with amazing things everyday—it is the courage of Podravaka to go along with it and pay the cost, etc. I get so tired of clients going the "safe and cheap route." Sometimes, I think corporate america has completely homogenized design results.


(saw it first on boingboing, referenced it from dezeen.

Four Books for Designers

Are you a freelance graphic designer? You need to own these books:

- The Business Side of Creativity, Cameron S. Foote ISBN 978-0393732078

- Graphic Designer's Guide to Clients: How to Make Clients Happy and Do Great Work , Ellen Shapiro ISBN 978-1581152760

- Talent Is Not Enough: Business Secrets For Designers, Shel Perkins ISBN 978-0321278791

- The Graphic Designer's and Illustrator's Guide to Marketing and Self-Promotion, Maria Piscopo ISBN 978-1581153637

Neat book on Logos

My husband has the unique ability to pick out wonderful things for me. For instance, during a dreadful downpour I soaked and ruined a prize pair of pumps, so he went to the store to buy me a pair of galoshes. He bought a lovely pair pf baby blue Coach galoshes, on clearance no less.

All that is to say is I shouldn't have been surprised today when he came home from the bookstore with The Secret Life of Logos: Behind the Scenes with Top Designers by Leslie Cabarga. It has interviews with some great designers and shows their sketches and finished products.

My favorite section? The interview with Michael Doret. Don't know who he is? Pull out your Kiss Rock and Roll Over album and behold the master illustrator, long before the invention of Illustrator. Or, open your Adobe Illustrator and look at some of his work in the Samples folder.

I am going to read some more in the book.